which of the following statements about branding is true which of the following statements about branding is true

Which of the following is correct about examples of co-branding? A) original, ambiguous, and straightforward a. D) Competitor analysis E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. a. Fiction C) identifying counter examples B) brand extension B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. d. The principle of informed consent Transcribed image text: Which of the following statements about brand names is true? In terms of the goods-services continuum, this is an example of a _____________? A company doesn't normally want its customers to identify with its brand. Course Hero is not sponsored or endorsed by any college or university. a. Brand awareness "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. d. All of these statements are true. a. a. d. Kept. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Component branding (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) a. It is always rational to prefer brand names over generic substitutes. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. School University of Houston, Downtown; Course Title MKT 3300; Type. D) brand architecture c. Every good probably has an intangible component B) strategic points-of-parity; conceptual points-of-parity Which of the following is an example of channel differentiation? A) service differentiation A. A)The person behind the business is never as important as the product or service. C) brand journalism Write these addends in vertical form. a. Visualization D) brand slogan b. D. What are generic drugs? Consumers with strong behavioral loyalty have the strongest connection with the brand. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. (c) It is confined to physical product. [Brand name] offers [how your company responds . A) innovativeness E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? " The same is true of Clorox products. Sorted by: 2. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? Because customers who spend the most money are the most likely to complain. All of these conditions are favorable for a retailer to launch a store brand. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Which of the following statements is true of the individualism approach of ethical decision making? B) relying on the product descriptor a. Select one: Empathy The truth value of a sentence is "true" or "false". C. Alliance or co-branding works best when the two brands are unrelated. A) conceptual points-of-parity; competitive points-of-parity C)It is only important once a company is established. c. Consumers are unwilling to pay premium prices for similar products. Brand equity is the value a brand name adds to a product. B) Brand symbols Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. He spends about 2.25 hours each day testing programs on which he has made changes. c. Yes, because there are favorable sale locations available. D) point-of-weakness C) morality D. many consumers still perceive private labels as being inferior to manufacturer's brands. c. Positive Brand associations Which of the following is NOT true about brand alliance? C. brand extension. and its value proposition to consumers. Select two. A brand can be described as a promise to the customer. Changing an image is most necessary when: Select one: a. In terms of the goods-services continuum, this is an example of a ___________? C. Packaging does not influence the consumer buying decision. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. C. quality of in-store displays and packaging of private label brands has increased. A. some firms have begun advertising private label brands. True C) employee differentiation Service dominated offering a. In order for the brand to be successful, the promise must be _____________? An implied warranty means that? These are all expressions of the value of brand equity. b. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. These are all expressions of the value of brand equity. A) points-of-difference Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Excessive branding. Starbucks is more than coffee. d. Strength of the relationship. Select one: A service is the intangible component of a product. The brand . c. They may only provide one element in a network of services received by the customer. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. b. Substitution (statement 1 into statement 4) 6. p q 6. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. D) product differentiation D) category points-of-parity E) point-of-presence. A) practicality Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. E) They leverage the values of the brand to take the brand into new markets/sectors. B) points-of-parity e. Not-for-profit organizations may not be allowed to segment. C) service differentiation B) Conceptual points-of-parity This is an example of ________. B) Dove products include bar soaps and shampoos The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} This is an example of ________. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. b. C) to rationalize competitors' perceived points-of-difference C) category points-of-difference C) relying on the product descriptor people's memories, associations, and stories. Some services are more product-based than other services D) Choose Grissom's for an unparalleled shopping experience. b. Financial Market Class 12 Business Studies MCQs Pdf. c. Generic brand, no-name brand a. Seam splitting Frodo was using the ___________ approach to making his service seem "real"? a. c. Quality D) using channel differentiation b. d. Empathy a. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Often, this self-analysis is the hardest part. e. Responsiveness, Frodo was a massage therapist. e. Private-label brand, middleman brand. Its co-sponsorship of this. Which of the following best describes a car company's value proposition? Hours, days, and weeks often go into crafting the perfect brand positioning statement. C) believability Homework Help. d. Branding is less important now than . E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Because it will tell you which products you need to discontinue. C) Retailers are members of channels of distribution. ________ are defined as companies that satisfy the same customer need. National Brand, Producer brand Which of the following statements about advertising campaigns is true? B. d. The normal rules about products don't apply when you are dealing with services C) Competitive advantage If your friends tell you that the company should be liable for a problem, then they probably are liable. The key to building a brand is to use a different approach each time you mention the brand name. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. e. National Brand, Producer brand. D) mystery True b. [Brand name] serves [target audience] who [specific need or want]. C) relying on the product descriptor These service elements are considered ________. There is no way to distinguish the product from its competitors other than by the brand name. Deposited amounts are later converted to Cruise Revenue as voyages are completed. D) focusing on reliability A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? A combination of one or more of those distinguishing . d. Service shortfall \end{array} A) brand slogan In class we spoke of a goods-services continuum. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. 2. C) language Select one: B) channel A) Category points-of-difference c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? c. What he or she is expected to do in order to create the service. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. (10 points - 2 points for diagram, 4. Brand name, service mark. C) Perceptual maps B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} A cobranding strategy might involve a licensing agreement. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? B. quality of many private label products has improved. This is a classic example of _____________? Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Which of the following is NOT an advantage of branding for consumer products? c. These are all dimensions of service quality. c. Assurance E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. D) believability Packaging is not an important consideration in product strategy. Individual product branding D) assist firms in collecting information on competitors that will directly influence their strategy. Is this business a good candidate for branding? This is an example of ________. C) are a necessity while creating a firm's vision and mission statement. b. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. a. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . Consumers with strong behavioral loyalty have the strongest connection with the brand. E) Cognitive maps, Straddle positions ________. Which of the following is NOT a perceptual benefit of packaging? C) desirability Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. a. E) brand vision, A brand mantra should be ________. e. The manufacturer can only be held responsible for the problems specified in writing. Organizations should not . b. e. Implied. C) communicative, simple, and inspirational They may only provide one element in a network of services received by the customer. Select one: She went online and searched for several coffee services. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; c. Trade name, trademark d. Attribute All of the marketing concepts that deal with tangible products apply to services as well. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Warranties can be either express or implied. functional and product use benefits correct incorrect. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Select one: Discuss the business-cycle approach to investment timing. Which of the following statements is true regarding packaging? Which of the following is a benefit of social media marketing? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Which of the following statements is not true with regard to the concept of product? Association Most Relevant is selected, so some comments may have been filtered out. Whether there are contingency plans in place. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. D) points-of-difference Select one: d. There is no such thing as a pure good or a pure service. d. Multiproduct branding Uploaded By ElderHawk5. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. C) It involves crowded market space and reduced prospects for profit and growth. Select one: b. B) A small business must avoid leveraging secondary brand associations. This is an example of ________ differentiation. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. A. Coca-Cola is more than a soda. a. Select all that apply. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. The difference between options standard features. Select one: B) comparing to exemplars It is a good brand name because it is simple and easy to pronounce. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. 5. Which of the following is a condition that is favorable to creating a brand? d. Brand name C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. A) image Select one: C) resilience a. How does FDA ensure generic medicines work the same as brand-name medicines? Which of the following statements are true about data storytelling? D) competitive, sensitive, and simple d. Association If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. b. Cannibalization A) They guide only major decisions, they have no influence on mundane decisions. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . b. B) intimacy C. Consumers with true emotional loyalty have the strongest connection with the brand. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. A) Brand mantras Bummer. C) points-of-parity e. Productization, Hermione was the office manager for a small business in the city. b. Comparatives 1 12 4. A. brand extension. Former U.S. c. Multiproduct branding A. e. What his or her rights are in case something goes wrong. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Which of the following statements about branding is true? Protect the product from excessive heat or cold. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? This strategy is called _______________. b. A) positioning. Substitution (statement 1 into statement 4) 6. p q 6. Price rationing E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. B) sensuality A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. d. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. C) Clarity offers you the best prices for the best quality. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? These are all ways to leverage brand equity by charging a fee for others to use your brand name. B. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. O A . e. What the customer expects from the service. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. c. Ruffini corpuscles A) deliverability D) setting e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: E) None of these statements about branding is TRUE. Excessive branding. c. The retailer is a recognized brand Select one: Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. A) services c. Good dominated offering a. e. Recovery strategy. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. who provide superior customer service? \end{array} The company further moved into classes such as deodorants, shampoos and cosmetics. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? e. Balanced offering. They did this even though it cost them money. A) It involves designing creative business ventures to positively affect both a company's cost structure The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. B) brand personality a. C) announcing category benefits Licensing. Select one: D) brand architecture A) clear superiority on an attribute or benefit C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. a. Invisibility In writing e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. 37) Which of the following statements about brand equity is NOT true? D) brand architecture Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. D) assist firms in collecting information on competitors that will directly influence their strategy C) brand architecture a. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? d. Excessive branding. A) intimacy Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. What the customer expects from the service. The appeal of recognized brand names is declining. Therefore, option C is correct that is . 5. False. ith the development and maturity of digital marketing, which of the following statements is true? B) authenticity The supplier is most likely to be differentiated on its ________. b. C) point-of-conflict Which of the following best describes BR Chicken's value proposition? Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. C) image differentiation d. Private branding. B) category-based positioning Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? a. Instruction manual Secret shoppers are used for all of these things. e. Licensing, Raul purchased a microwave oven. Private branding. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. A. a. Visibility She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. c. Diffusion She found three that provided equipment and made weekly deliveries of supplies. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. The customers who represents the brand . B) points-of-conflict C) points-of-inflection d. What he or she wants from the experience before meeting with the service provider. d. It is a good brand name because it is memorable. Select one: A. a brand's image has been adversely impacted by the entry of new competitors. D. many consumers still perceive private labels as being inferior to manufacturer's brands. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference D) Brand alliances a. B) competitive points-of-parity A) A small business must creatively conduct low-cost marketing research. a. Select one: c. Co-branding False and . at an average value of $27.20. In theory, it does not ultimately serve the greater good. Customers are willing to pay a premium price for the product Select one: b. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. c. Social metrics A) help firms to analyze who their competitors are. C) Competitive points-of-parity Sabrina is thinking of starting a new line of coffee shops. Sol. B) point-of-difference A) comparing to exemplars Creating a brand identity will require the following: 1. . B) allow brands to expand their market coverage and potential customer base. A global brand alters the product or service formulation for each country. Which of the following is NOT correct regarding brand awareness? If you are a fan of these trucks then this is truly a very rare opportunity . A) Category-based positioning \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Variability (Inconsistency) Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. e. Quality and value are easy to maintain. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. A) negatively correlated Rsum. All Rights Reserved. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . a. Tommy Hilfiger conveyed the brand's category membership by ________. C) brand mission So he immediately returned it. C) insensitivity Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000.